Discover what is in

PACKAGE 2

Target Audience and Demographics

Target Audience and Demographics for Books

Identify and understand reader demographics and intended audience in writing to maximise your book's success

Creative writing is a form of art, but in the publishing game, works of art don’t go to museums: they go to market. This means that your book doesn’t just need to be a great idea, beautifully written. It needs to be a marketable product that meets industry standards.


As an author, you create the product: your book. But it’s readers who create the market and publishers who decide if it belongs there. That’s why it’s crucial to know who your book’s primary audience is, what they want and expect from it, and what criteria your book needs to fit to get published.


Without targeting your book from the beginning, you may pour your passion, creativity and hard work into a manuscript that will never get published.


If you want to ensure every minute and ounce of energy you spend on your book pays dividends through publication, this package is for you.

What you will learn in Package 2

Target Audience and Demographics

It’s designed to help you maximise your book’s success on the market by gaining clarity around what you’re writing, who it’s for, and how to connect with them meaningfully.

From reader demographics by genre to target audience examples, this learning package will empower you with useful information, game-changing tools and actionable insights for finding, reaching and captivating your book’s audience.

Courses included in Package 2

Individual Courses can also be purchased separately.

M1-S206

UNDERSTANDING FICTION VS NON-FICTION

Learn about key features and traits of the two overarching book genres – fiction and nonfiction – to start honing in on your market, audience and theme.

M1-S207

HOW TO IDENTIFY TARGET AUDIENCE IN WRITING

Understanding reader demographics by genre and learn to attract the readers who will become your book’s biggest promoters.

M1-S208

CHOOSING THE THEME FOR YOUR BOOK

Understanding universal themes and craft a powerful one that underpins your message to make your book relevant and relatable for readers.

M1-S209

HOW TO MAKE YOUR BOOK GENRE WORK FOR YOU

Learn about book genres and what publishers require – and readers expect – from books in your chosen genre.

M1-S210

THE ESSENTIALS OF BOOK WORD COUNT VS PAGE NUMBERS

Work out how many words your book should be to meet the key requirement for publishing.

Insider Expert’s online creative writing courses are for you if…

Want to become a better writer

Just like a plant, your idea must be cultivated correctly to become a successful book. Learn to nurture an idea from acorn to oak with techniques and resources that successful authors swear by.

You’re writing a book already

Get game-changing techniques, tools and templates to help you write more efficiently and effectively.

You’re great at what you do

Your expertise and experience are valuable. There’s a huge market for books that help readers by sharing valuable knowledge and skills.

Set yourself up for

success

Learn simple and effective insider techniques for identifying, understanding and connecting with your target audience to explode yours and your book’s marketing potential and opportunities.

What other people say about us

Join our satisfied students around the world who are already using our Creative Writing Courses

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